CASE STUDY
Real Stories, Real Results
Maximizing Sales Growth through Strategic PPC Campaign Management
The Client
Our client had been selling on Amazon for a few years but faced increasing competition. They struggled to capitalize on seasonal demand and special shopping events, and needed cost-effective strategies to stay ahead in ads and SEO. Over-reliant on Facebook and Google Ads, their Amazon sales plummeted when these were paused due to payment issues. Our goal was to develop a strategy to build growth using off-Amazon efforts as a base, while reducing dependency on them for Amazon ad sales, and scaling the business.
The Problem
Coordinating diverse ad campaigns for seasonal events posed hurdles for a client, affecting sales growth and ROAS. Misalignment in ad strategy during peak shopping events led to overspending and suboptimal performance for lower-performing products.
What We did
We developed a multi-faceted strategy focusing on targeted research, campaign adjustments for lower-performing products, and precise scheduling to optimize ad spending and discounts. Themed campaigns with custom creatives were aligned with specific events, while discounts were tailored to product performance levels. We leveraged market basket analysis to strategically utilize lower-performing products as entry points to drive traffic to top sellers. Collaborating with design and SEO teams, we created engaging themed videos for sponsored campaigns, ensuring reusability and brand consistency.
– Before IPQ –
– After IPQ-
The Result
Implementation of our strategy led to a remarkable sales surge from $400K to over $700K within a month, with a decrease in ACOS from 30% to 25% and TACOS from 24% to 14%. Organic sales also witnessed a notable increase of $140K. Vigilant monitoring of key metrics and agile adjustments ensured optimal campaign performance.
Implementation of our strategy led to a remarkable sales surge from $400K to over $700K within a month, with a decrease in ACOS from 30% to 25% and TACOS from 24% to 14%.
Implementation of our strategy led to a remarkable sales surge from $400K to over $700K within a month, with a decrease in ACOS from 30% to 25% and TACOS from 24% to 14%.
Lessons Learned
Efficiency trumps extravagance in ad spending. Precision targeting and thoughtful planning yield better results than indiscriminate budget increases. Understanding product roles within campaigns, identifying cost-effective targets, and resonating with the audience’s preferences are paramount. Streamlined strategies synchronized with other facets of marketing ensure maximum engagement and conversions during critical events.